About Asahi Brands Ltd
Asahi Brands Ltd is a leading automobile tyres and spares distribution company in Nigeria, incorporated on 10 June 2011 as a wholly owned subsidiary of Afri Investments Ltd. The company was established through the strategic merger of the tyre and accessories businesses of Kewalram Nigeria Ltd, with the objective of creating a unified, efficient, and market-leading distribution organization. Headquartered in Lagos, Asahi Brands brings together decades proven industry expertise, strong corporate governance, and globally respected brand partnerships.
Built on trust and operational excellence, Asahi Brands delivers reliable sourcing, efficient logistics, and dependable after-sales support.
Nationwide Presence & Capabilities
Asahi Brands operates an extensive nationwide network supported by over 200 skilled professionals, including experienced expatriates, and 7 regional offices covering more than 50 major towns across Nigeria. The company's distribution strength is reinforced by a well-established ecosystem of over 250 active dealers, 150 fleet transporters, and strong relationships with leading corporate and institutional clients.
This wide footprint enables Asahi Brands to deliver consistent product availability, faster turnaround times, and localized customer support. The company's integrated supply chain, warehousing, and logistics capabilities ensure efficient movement of goods across regions, while its trained technical and sales teams provide value-added support to dealers, fleet operators, and end users.
Strong Portfolio & Market Leadership
Asahi Brands represents a diversified portfolio of globally renowned automotive brands, including Bridgestone, Firestone, Sailun, VK Tyres, Ascenso Tyres, Bosch, NGK, Fleetguard, KYB, Total Energies, NSK and other brands. Its business spans premium and mid-range quality tyres for passenger cars, trucks, light trucks, and off-the-road applications, as well as a comprehensive range of automotive accessories, lubricants, batteries, Ignition parts, Fuel injection parts, Filtration & braking system parts, Shock absorbers and bearings. The company also operates tyre service centres and retreading facilities, offering end-to-end mobility solutions.
Backed by strong equity support, modern infrastructure, and global sourcing from Japan, Europe, China, India and other parts of Asia, Asahi Brands is strategically positioned to expand its market share and strengthen its leadership in Nigeria's Tyre and automotive spares segment. With a clear focus on quality, reliability and long-term partnerships, the company continues to set benchmarks in distribution excellence and customer satisfaction.
Our Mission
Our mission is to be a leading distributing company in the region by consistently delivering world-class automotive products and services. We are committed to building long-term partnerships with our principals, customers, and dealers, while maintaining the highest standards of integrity, operational excellence, and customer satisfaction. Through innovation, efficient distribution, and a strong focus on people, we aim to create sustainable value for all our stakeholders.
Our Vision
Our vision is to become Nigeria's No.1 automobile tyres and spares company and a benchmark for excellence in the region. We aspire to lead the market through strong global brands, superior service quality, and a customer-centric approach. By investing in our people, infrastructure, and processes, we seek to drive sustainable growth, enhance market leadership, and contribute positively to the development of the automotive industry in Nigeria.
